Design Examples 2
Creativebug Marketing
In addition to being the UX designer for the Creativebug education platform, I also served as the art director for all email and social media marketing, advertising and course materials.
Social Media Designs
I executed designs for social media posts, as well as art directed the photography. Our brand was photography-focused, so I ensured consistency in the lighting and composition across all images.
Email Designs
Email was a central part of our marketing efforts, which largely focused on informing existing subscribers about new content, and encouraging non-subscribers to join the platform and be a part of the Creativebug community. I designed the email components and art directed the overall design and photography, to ensure brand consistency.
Brand Guide
When I joined Creativebug, there were inconsistencies across various expressions of the brand. After tightening up our typography, colors and other graphic elements, I then created this 22-page style guide for the brand’s product and marketing photography. The goal was to have consistent lighting and composition across all images to convey the brand aesthetic. I also introduced the concept of including hands as much as possible throughout the photography, to highlight the core brand principle of making things by hand.
